Feminine yet modern, the brand emphasizes a strong attention to subtle details, fabrication and finish. Drawing inspiration from every day moments, everyday people, random words, awkward smiles and all the little things that can so easily go unnoticed. Pitchouguina aims to create wearable garments to make memories in.

The Pitchouguina woman has a look that is modest and contemporary with an undertone of femininity whose appreciation for the brand will grow through time once the smaller details and quality of the pieces are realised.